This is how you choose relevant advertisers and products for your followers

Blog / Affiliate / This is how you choose relevant advertisers and products for your followers
8 Jan 2023
To be successful as an affiliate, it is important that you understand which products are relevant to your viewers and followers. When your channel on Youtube, Twitter, Instagram or TikTok is within a defined area, it may not be so difficult. For more general channels, you may need to do a lot of research before you start offering products and services as an affiliate.

Do market research to sell more

This may sound like a crash course for you who may not have worked like this; a lot with affiliate marketing before. But when you have many followers online then you can earn much more money by understanding who your viewers and learners are.

With a market research seeking; will you define your audience. But to be able to do this, do you also have to define what it is you want to find out about; with your examination. This äeven då you post the assignment on a company that can do the analysis for you.

With a market research you can:

  • Identify your target group. It might be a group of people of a certain age, with a certain interest or people who live in a certain city.
  • Gather information and see trends, interests as well as needs. This makes it easier for you to navigate; what kind of products and services you should offer.
  • First more about what is demanded by a certain group and when. Some products may not be relevant at this time.

Methods for bringing more information about your target group

It doesn't have to be that way; complicated to firstå more about what your target group is looking for. You can use tools like SurveyMonkey, Typeform or Google Forms to create surveys that you then have your target group fill out.

You can alsoå arrange some form of event such as live streaming where those who follow your channel can participate and discuss. Då can you suit på to discuss questions that will give you answers to what your followers are interested in buying.

You can alsoå Join conversations on social media to gather information about what people are saying about certain brands and products. Here are tools like Brand24, Hootsuite and Mention to use.

In addition to this, can you first keep a watch on analysis for the traffic you have to your website and your channels on Social Media. When you have a very popular post that keeps getting new views and visitors, it is important to first who is visiting and what these people might need.

If you are familiar with this sort of thing; Is it just finding the right companies to become an affiliate with in order to sell relevant products and earn more from them? your channels!

 

Doing market research in a group

Learn more from your competitors

It is difficult to hide what is sold with affiliate collaborations. Not only because it is visible on; the links. You can quite easily see what others are doing that you sell with affiliate collaborations. The sites and channels that succeed best sell a certain type of products and services with affiliate links.

If you work towards exactly the same audience, you don't need to reinvent the wheel. It is quite easy to apply to the same program and see how it goes. Don't forget that the affiliate network you work with also can help you with information about which products and services sell well online. Ask us if We will be happy to advise you!

Expensive product for higher commission or more sales of cheap goods?

As an affiliate, you will realize that there will be larger payouts for more expensive products. It goes without saying that you will earn more by to sell a car as an affiliate on lipstick or spices. But at the same time, it is much easier to sell skin care products than vehicles and expensive machinery.

Here it is about finding a balance and first what people can think of buying online. There are definitely expensive products that your followers will buy on; the net. There may not be as many sales cases as there are; you recommend a cheaper product, but of course you can make good money from it.

 

Expensive or cheaper products for the best result?

 

If you have been good with your research så do you realize if your followers are price sensitive and if so what type of products and services. You also notice; if they are more or less ready to order things online via your links.

When you see på possible products, you should consider their prices but of course also; how likely it is that there will be a purchase. This is where the credibility of the store you link to comes into play. Ask yourself and friends and family if they had shopped at the store you are considering; to recommend with your links.

Test yourself for the best results

There is no foolproof method for selling only relevant products as an affiliate. The vast majority realize sooner or later that online marketing is often about testing yourself. There will be some mistakes, but you learn a lot from them.

With real insights into what works where and in what format så you will be polished. You realize what you should invest further in; and you can alsoå offer your followers a breadth. This despite the fact that you operate within a fairly narrow segment.

The more you work with your channel and interact with your followers, the better you become at to pick out products and services that fit. In addition, you notice when what you show engages and leads to many questions.

Dare to test and don't be afraid of mistakes. In time, you can fine-tune your choices of products and services that will appear in your posts and videos.

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I have a channel with many followers and want to earn money by marketing exciting advertisers and their products.

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