What advertising rules apply to affiliate links?

Blog / Affiliate / What advertising rules apply to affiliate links?
8 Jan 2023
The rule of thumb for those who start working as an affiliate is that your followers should be able to tell the difference between what is advertising and what are your personal thoughts and opinions. This is of course easier said than done. It is important that you understand how to design your posts in order for the advertising to be legal.

The difference between views and advertising

When you share your thoughts and views on social media such as you are protected by the Freedom of Expression Act. That you say that you personally think that massage is a necessity for m&auming; good is not the same as advertising.

But if you die means that a certain massage product or service is the best choice for those who want to be healthy; we slide over to the area of advertising. Here is the Marketing Act that regulates what can and cannot be sold.

According to the Marketing Act especially; you must clearly and distinctly mark that your post markets a product, service or perhaps company. It does not matter that the advertisement only consists of an affiliate link embedded in the text. If you refer your followers to buy something like this Is it a form of marketing.

The rules for advertising are always the same. This regardless of whether you tip about something in social media, in a film, on TV or maybe in a regular newspaper.

The difference between your åviews and advertising depends onå the intention you have with your post. It is very important to start. If your post clearly has a commercial purpose then; Is it advertising. If you have also received a paid or free product to then talk about it in a YouTube video or in a post on Instagram så är it's plain advertising.

If, on the other hand, you talk about a service or a product that you do not yourself have any connection to more than that you know about it; Is it not advertising? Here, you do not need to mark your post as an advertisement or advertisement.

How do you mark your post as advertising?

It looks like it is getting a bit fuzzy because the Swedish Marketing Act does not have a direct answer to; the question. It just goes to show that those who read your posts or watch your videos must first; what is your personal views and what is advertising.

Some possible markings of content that are advertising:

  • Marking in a different color that makes the entry different from other existing on; the channel.
  • An introduction where there is a large advertisement or advertisement. You may write that this post contains advertisements or promotions for selected products.

Advertising marking must be clear. It should be immediately discovered and cannot be hidden at the bottom of the text or on top of it. Anything else that misleads your followers.

Important to note: If you write something like: This post is a collaboration with Gothenburg Popcorn and Cirkus så Isn't that the same thing as advertising marking. This phrase is not enough.

When you get free gifts

As an influencer så can it very well be so? that you get free gifts sent to you. Companies know that you have many followers and they hope for that you will talk spontaneously about what they sent you.

It is not the same thing as doing advertising which is a direct commission from a company where you get the product or compensation for showing the på your channel. If you yourself want to mention a product that you received as a gift because you have an opinion about it; You must not regard this as advertising.

But despite this, it is advised to ändå mention that the post contains advertising. This means that it can be difficult to prove that you only shared your vision.

Då you talk about your own products

It may seem that you should get talk freely about your own products and it's clear you can do it. But the same rules apply to ads as to your products. You must alwayså say that it is a form of advertisement because your purpose is to inform so that you can sell more.

Who is responsible for ensuring that the rules for advertisements are followed?

You should always familiarize yourself with the rules that apply to advertisements in your posts. If you address families such as; It is possible that children see your videos and posts. Då there may be a need for special consideration.

When it comes down to it, are there twoå responsible for advertisements in posts on social media:

  • The person who makes the post and runs the channel. You!
  • Whoever gave you the product or gives you compensation for selling it via affiliate link. The company you cooperate with!

Some extra sensitive people to watch out for

There are some people who are a little extra sensitive. Health is such a topic. Here, it is especially important that you think carefully; how you phrase yourself. Several influencers have had to pay fines there; the rather unfounded things about health products such as that they can heal diseases and the like.

Regardless of what you advertise in social media, especially; It is important that you are well aware of what you are allowed to see and what may be illegal under the Marketing Act to display. If you have studies that you can point toå in order to see that a certain substance has been shown to have a certain effect for a certain skin comet, you can do that.

However, saying that a certain product claims to cure eczema is not the same thing and may be illegal. With the fact that the rules in Sweden for marketing on blogs and in social media are quite strict soå Companies that offer affiliate collaborations also carefully how it looks onå your channels.

Therefore, it is wise to think through how you will work with this piece from the start so; that you can have a structure that future partners appreciate. It can be a big plus when you contact companies for affiliate collaborations!

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I have a channel with many followers and want to earn money by marketing exciting advertisers and their products.

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