Affiliate marketing is a good choice in troubled times

Blog / Advertiser / Affiliate marketing is a good choice in troubled times
8 Jan 2023
The policy rate is raised again to counter inflation and the entire Swedish economy is affected. Many industries are hit hard by households reducing their consumption and new collaborations can be difficult to achieve. But there is one area that is still safe to work with and that is affiliate marketing.

What is affiliate marketing?

Affiliate marketing for you as an advertiser on an affiliate network takes place on; that products and services are sold by such; called affiliates. This does not mean that the products must be sent to the person who will sell. Instead of works affiliate promotion with recommendations and links directly to the original online store.

Whoever acts as an affiliate can allå advise their readers on a blog or social media followers about your product. This can be done with a link or perhaps with a unique bonus code that shows you that the customer came from this affiliate.

If there is a purchase soå for the person who sent the customer, i.e. the person who is an affiliate, a certain percentage in compensation. If there is no purchase so there will be no compensation. This is to be repeated: compensation in case of delivery, no compensation if there is no delivery!

Affiliate marketing only costs there; it gives something

Då you don't want unnecessary expenses and feel that it is not the right time to initiate new collaborations and campaigns, affiliate marketing is perfect. After all, you take no risk and you have great influence over the compensation, commission, that will be given to your affiliate.

Två important points to consider with affiliate marketing:

  • You can adjust the commission level as follows; that the compensation becomes financially feasible. You can also stimulate specific collaborations with better commissions if you want.
  • You only pay compensation if there is delivery.

This gives you a safe collaboration that only involves one cost there; you actually see an income from it.

Important benefits of affiliate marketing in troubled times

Being able to control the cost of collaborations and only pay for actual sales opportunities is something you benefit from regardless of how the economy looks at the time. In addition to this, are there any specific benefits of affiliate marketing that are especially important during troubled times:

You get a low investment cost

Your investment in affiliate marketing lies in finding the right channels and partners. This may take some time at first but you can also; få good help from us via our affiliate network. If you were to start a collaboration that then turns out not to yield anything, you can end it.

Så as long as your products and services are visible on; series of sites and in channels that you think rhymes well with your business so there is nothing negative about it. On the contrary, can you see that this leads to your online presence being weakened first? that more people discover your brand and buy from your online store.

When you find influencers or sites that are known as a very good match for what you sell; is it possible to put a little more energy on the collaboration. You might give away products for reviews or pay a little more in commissions to get them. recommendations in videos and longer posts.

How much do you want to spend on this is up to you and you can do carefully forward. By testing with this type of collaborations step by step such as; you see how much it gives. This leads us to the next quarter…

You take a minimal risk

With the fact that it costs basically nothing to get started with affiliate marketing so you take a very small risk. You can step up when you see that it works to sell more. You don't have to buy anything in the bag. It is the same thing as minimal risk, which brings other sales methods can offer.

With this type of marketing especially; your profit margins become reducible. It makes it much easier for you to plan collaborations and decide where you want to invest a little more.

You get passive income

When you cooperate with affiliates så can it lead to passive income. This especially because; you have a system where the selling moment itself takes place automatically on your online store or på other way. Whoever affiliates with you does the job of explaining and showing your product. The sale takes place automatically in your store and the money lands on your account.

This can happen around the clock and wherever you are. It is not so that you have to monitor every sales effort and make sure to row it to port. This gives you time to develop your projects and to do other things that have nothing to do with your business.

Strategy for successful affiliate collaborations

When the goal is to reduce the costs for marketing but changing; få in more sales opportunities, affiliate marketing is your best method. Although it is first about finding the right collaborations that will give the most. Here are some key points to think about.

Bet onå this leads to affiliate marketing success:

  • Channels that align well with your brand. See på other posts and presentations to decide if you think an influencer or a certain website fits your brand.
  • Collaborations where you can reach new target groups. With affiliate marketing, you have the opportunity to quickly reach new target groups to spread your brand and sell more.
  • Projects with a lot of traffic and many followers. It is of course a big advantage if the channel or website you choose to collaborate with has plenty of traffic. But also takeå find out if that traffic comes from people who might be interested in your products.
  • Seriousness. A stable website or YouTube channel is preferable to something that can be perceived as weak. Då this collaboration can continue indefinitely if your partner offers stability and a platform that continues to grow.


During troubled times, affiliate marketing is a safe and secure choice. It only costs your time to choose the right partner and then a commission if there is a sale. In addition, this is an investment that can pay off in the long run because; the collaboration can develop and open the door to new target groups and sales potential.

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